Legal Information

Information we collect

We only ask for what we need to help you:

• Contact details: name, email address, and phone number.
• Company details: company name and type of business or industry.
• Your answers to our forms, and anything you tell us about your project in your messages.
• Basic website data: we use Google Analytics, which uses cookies to measure how the site is used in aggregate (pages visited, device type, approximate country).

You can block or delete cookies in your browser settings, or install the Google Analytics opt-out browser add-on.

We don't ask for sensitive information (such as health, personal financial, or ethnic origin data), so please don't send it to us.

How we collect it

We receive your information when you share it with us through:

• Our website, when you reach out or click to contact us.
• WhatsApp and email, when you message us.
• Phone and video calls we schedule with you.
• Lead forms in Facebook and Instagram ads (Meta Lead Ads). When you submit one of these forms, Meta sends us the information you entered. Meta's own privacy policy governs how Meta handles your data.

How we use it

• To respond to your inquiries.
• To prepare proposals and quotes.
• To deliver the services you hire us for and coordinate the work with you.
• To send you occasional updates (news, case studies, or invitations), only if you've given us your consent.
• To meet our legal, accounting, and tax obligations.

We won't use your information for other purposes without telling you first.

To organize and respond to inquiries, we may use automation and AI tools, run by us or by our service providers, always for the purposes in this policy. If you'd rather talk to a person, just ask.

Consent and communications

We only send you marketing messages if you've given us your consent.

We comply with Canada's Anti-Spam Legislation (CASL): every message identifies us, includes our contact information, and gives you an easy way to unsubscribe.

You can unsubscribe at any time by replying to any of our messages, emailing hello@lfmf.website, or letting us know on WhatsApp. We process requests within 10 business days, free of charge.

Unsubscribing won't affect messages we need to send about a project that's already underway.

Who we share it with

We don't sell or rent your personal information.

We work with trusted service providers that process information on our behalf, only for the purposes in this policy: email, scheduling, CRM, messaging (such as WhatsApp), AI tools, analytics, and hosting. They're required to protect your information and can't use it for their own purposes.

We may also share information between LFMF Global LLC and LMF Consulting SAC to work on your project, or when required by law or a competent authority.

International transfers

We operate in the United States and Peru, so your information may be processed in either country. Some of our service providers may store it in other countries. Wherever it's processed, we apply the protections described in this policy.

How long we keep it

We keep your information only as long as we need it for the purposes in this policy, or as long as the law requires (for example, for accounting or tax records). After that, we delete or anonymize it.

Security

We use reasonable technical and organizational safeguards to protect your information, including encrypted connections (HTTPS), access limited to people who need it, and service providers with recognized security standards. No system is 100% secure, but we work to keep the risks low.

Your rights

You can ask us at any time to:

• Access the information we hold about you.
• Correct it if it's inaccurate or incomplete.
• Delete it.
• Withdraw your consent to communications or other uses.

Just email hello@lfmf.website and tell us what you need. This includes information we received through Facebook or Instagram lead forms. We may ask you to confirm your identity. We'll respond within 30 days, or sooner if applicable law requires it.

We follow applicable privacy laws, including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Peru's Personal Data Protection Law (Law No. 29733). If you're not satisfied with our response, you can contact the data protection authority in your country.

Children

Our services are for businesses and professionals. They're not directed to anyone under 18, and we don't knowingly collect their information. If you believe a minor has sent us personal information, contact us and we'll delete it.

Changes to this policy

If we update this policy, we'll post the new version on this page with a new “Last updated” date.